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EZChoice Insurance

Why EZChoice?

EZChoice Insurance works for you, not the carriers. We are an independent one-stop insurance shopping service with access to over 30 carriers. We will get you the lowest premiums and, more importantly, the right coverage you need. Our extensive offering includes auto, home, flood, life, umbrella, motorcycles, and even pets! And perhaps best of all, you can change carriers at any time while we remain your agent.

Mike LaFrance
Agency Owner

Auto, Property, Life and Health Licensed

I grew up in the Boston area and have lived in Metrowest for 20 years. I grew up playing sports and following all our sports team. I now live in Hopkinton, MA with my two children, Sophie 11 and Jackson 8 whom I love with all my heart. We also have a big 3 year old rambunctious dog who keeps us on our toes. I like spending time the kids, hiking, playing golf, skiing and being part or the community.

As funny as it may sound, I love being in the insurance industry. I like getting to know my customers and solving their needs while making everything as easy and simple as possible. I’ve realized that all the big companies have made insurance about price. Insurance coverage is one of the most important decisions you will ever make, and I enjoy explaining insurance in simple terms to help you choose the coverage that makes sense for you.

I look forward to serving all my customers for years to come.


We'll review your current insurance for gaps and offer suggestions to improve your coverage or reduce your premiums, depending on your needs.